The traditional sales process involves selling face to face, and marketing is selling through a system. There are also differences in a sales funnel and a marketing funnel. This article will give a simple explanation of each type of funnel, and you will also learn how to develop your own sales and marketing funnel to make more money in your home business.
The basic difference is that your sales funnel involves actually making sales and making money, whereas your marketing funnel is everything leading up to your sales process.
There are three basics parts of your marketing funnel.
Traffic – There are ton of traffic generation strategies. clickfunnels $37 Once you start generating traffic you will want to consider the quality of the traffic. Also you want to constantly tweak your funnel to improve your conversions.
Leads – Once your traffic shows and interest in what you have to offer they become leads. They can show interest by leaving a voice mail responding to your recorded message or by opting in to your email list.
Follow up – Follow up has consistently involved making a bunch of phone calls and keeping a record of when you last talked to prospects. However this is the Information Age. Those follow up tactics can be compared to riding a horse and buggy to get to your destination versus travelling on an airplane.
You can use a service like My Phone Room to make your follow up calls for you, or you can use an autoresponder to follow up automatically via email.
Your sales funnel consists of your sales page and your upsells.
If you hire a good copywriter to write your sales letters it can get relatively expensive. You can use the “copy and swipe” method. This means that you model your sales letters after other good sales pages, but DO NOT plagiarize! A good resource to help improve your copywriting skills is “The Ultimate Sales Letter”.
More products are being sold today online via video. This comes as no surprise because we have been sold via television for years. The best tool on the market to help you quickly set up your sales and marketing funnels using video is Kajabi. Kajabi really simplifies the whole marketing process.